A recruiting video is a relatively short video that is available for viewing on the Internet. Its primary goal is to excite potential candidates by showing them the compelling features of your firm and jobs.
Recruiting videos can be placed on your corporate careers website, on popular video sites like YouTube, or can be packaged as downloadable podcasts for mobile media devices.
Everyone in recruiting and employment branding strives to demonstrate to potential candidates the excitement that can be found within their organization.
If a picture is worth a thousand words…then a video must be priceless. Recruiting videos can excite by allowing potential recruits to better “see, feel, and hear” the passion and the excitement at your organization. Videos allow an outsider to “meet” your employees, to see your technology, and even to tour your facilities.
Videos on the Internet are one of the hottest trends in society and especially among the younger generations. With the growth of the Internet and mobile phone technology, videos can be viewed almost anywhere by almost everyone. In fact, 90% of Americans with Internet access have viewed a video online, so it’s important for organizations to get their recruiting message out via recruiting videos.
Benchmark firms like Google have learned how to exploit recruiting videos. For example, Google’s powerful seven minute “an inside look at Google” has been viewed by well over two and a half million people!
Online video has become so pervasive that not to consider it while developing your recruiting strategy would be a serious mistake.
By Dr. John Sullivan
For more information on how your organization can utilize and benefit from recruiting videos, call us today at (408) 356-3400 for a FREE telephone consultation!
Recruiting video to recruit new sales agents into their organization. Two camera shoot.
The Western Blind Rehabilitation Center uses video to recruit more US veterans into its training program.
"Working with Legacy Films is always a stress-free experience. Everyone is a consummate professional...things are always done right and done well. They have great creative suggestions and a positive, can-do approach. When we need video work, we don't even think of calling anyone else."
Peter Coulombe | Marketing Communications Manager, Symmetry Corp.